It was twenty-nine years ago that HealthCare Marketing, Inc. began its national competition to recognize the field of healthcare marketing and advertising. They are the oldest, largest and most widely respected healthcare advertising awards. This year’s Healthcare Advertising Awards had nearly 4,000 entries. A national panel of judges granted awards to those entries that exemplify [...]

By Jason Brown, President, Brown Parker & DeMarinis Advertising In my February 21 post, I promised you the inside skinny on the good, the bad and the ugly of the ad agency business. To truly understand our industry, you first have to get a sense for the diverse group of people it takes to make this [...]

BPD Advertising Supports the 10th Annual Doggie Ball BPD Advertising supports the Tri County Humane Society, a no-kill animal shelter in Palm Beach County.  Our talented Art Director, Angela Munoz, designed this poster for the event. The 10th annual Doggie Ball is going country this year!  The event is being held at the Boca West [...]

When people find out I am a partner in an advertising agency, most are fascinated by the life they think I lead…that running an advertising agency is pretty much one big party and that, as the president, I’m the ring-leader. They ask about the swanky parties, 3-hour lunches, creative directors demanding their team stay all [...]

JFK Medical Center is a 400+ bed hospital located near West Palm Beach, FL. The Center provides weight loss programs that help individuals both physically and emotionally. JFK is committed to educating patients about the psychological and lifestyle changes related to undergoing bariatric surgery. Although JFK Medical Center’s bariatric program provides patients with excellent service, it was falling [...]

It’s the end of another long day at the office. You arrived at the hospital at 7:30 A.M. for an event, had a meeting with the CEO, worked on budgets (again) that should have been done three months ago, had a conference call with your Web designer, placed six ads for your new cancer services [...]

Suffering from sagging volumes in most key service areas, St. Luke’s Hospital approached Brown Parker & DeMarinis Advertising looking for ways to reverse this disturbing trend. Through the agency’s initial research, BPD learned that the hospital’s ER department boasted extraordinarily short wait times. Even for non-emergent cases, patients hardly ever waited longer than 30 minutes. [...]