Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

There is No Such Thing as Quick and Dirty. Why You Need a Discovery Phase.

April 9, 2015
Discovery, Project Management

You can never underestimate the importance of the discovery phase of a project, in which we determine a client’s needs, goals, strategic imperatives and desired outcomes. In my attempt to put together a Top 10 Reasons list of why this phase is so crucial when beginning a project, it all boiled down to the two…

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Blog Like You Mean It: Four Tips for Healthcare Marketers

April 2, 2015
Blogging, Content Strategy, Healthcare Marketing

It is well-understood these days that hospitals and other healthcare organizations need to maintain a blog. It’s a great way to reach potential patients, referring physicians and your own staff. Whether you are launching your organization’s blog yourself or just being asked to contribute one article, here are four tips to get you started.  Forget…

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Advertising in Hospitals: The Power of Onsite Marketing

March 26, 2015
Healthcare Marketing, Hospital Marketing, Marketing Strategy, Onsite Marketing

So many of Hospital Marketing teams’ strategic planning discussions revolve around activities that only focus on getting patients in the doors of the hospital. Of course, this is extremely important–patient volumes keep those doors open. But what happens once they are in the door? Are you just as focused and intentional with your communication strategy…

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The Marketing World Has Moved On. Has Your Hospital Moved On With It?

February 26, 2015
Converged Media, Digital Marketing, Healthcare Marketing

“I want to deliver truly integrated traditional and digital campaigns for our healthcare clients.” I think I first spoke these words in 2011. My team knew what I meant. Or, more accurately, they knew what I didn’t want anymore: traditional campaigns that, once fully baked, would have a few digital add-ons like banner ads (animated!)…

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Do Your Employees Know What You Stand For?

February 19, 2015
Brand Ambassadors, Marketing Strategy

This article by John H. Fleming and Dan Witters, about using your employees as brand ambassadors, is a great read and a spot-on summary of a gating issue for many of our healthcare clients:

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The Heartbeat of a Great Workplace Culture

February 12, 2015
Culture, Teamwork

BPD is known for transforming health systems and hospitals through integrated healthcare marketing.  But what else, besides our record-setting work, makes BPD a phenomenal agency?  Our people: the heart of BPD.  The human heart works on an “All-Or-Nothing Law,” meaning each time the heart contracts it does so with all its force.  BPDers are no…

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Using In-House Creative Resources vs Hiring an Agency

February 3, 2015
Operations, Outsourcing, Teamwork

The battle between marketing agencies and in-house marketing departments has been fought for decades. Can’t we all just get along? Maybe I should win a Nobel Peace Prize just for asking this. But why choose one over the other? If you already have an in-house marketing team, I’d say you’d get a much stronger force…

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The right way to begin a project: You might not want what you think you want.

January 27, 2015
Marketing Goals, Marketing Strategy, Project Management

“Yes ma’am” is for your mother. You don’t want a marketing partner who says that when you request a project. You want a partner who helps you meet or beat your end-goals, expectations, objectives and KPIs. And the digital solution that best achieves your goals might not look like what you initially had in mind. …

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The Role of Emotion & Reason in Hospital Marketing

January 20, 2015
Brand Messaging, Healthcare Marketing, Marketing Strategy

In the world of advertising, whether communications should be more emotional or more rational has been a debate that has gone on for decades. Luckily, a lot has been written on this subject in the last few years, especially in the area of cognitive science. But to get right to the point, the simple answer…

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Extend Hospital Brand Reach with a Premium Virtual Tour

January 13, 2015
Marketing Strategy, Premium Virtual Tour, Technology

Imagine being able to provide tours 24 hours a day, seven days a week, of your newly renovated women’s center. Imagine allowing women from all walks of life the chance to see for herself the investment you made in not only space, but in technology and the staff of dedicated nurses and physicains that are…

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