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Top 7 New Year’s Resolutions for Digital Marketers

January 5, 2015
Digital Marketing, Healthcare Marketing, Marketing Strategy, New Year

Author’s note: Lastly, to the trees outside my office (if I may be blunt), I recommend that you resolve to stop dropping stuff on my car. You are denting my hood and my car is leased. Don’t think I won’t saw you down and sell you for firewood to the snowbirds who are still cold…

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Why You Need an Open Source CMS to Run Your Hospital Website

December 30, 2014
CMS, Digital Marketing, Drupal, Open Source, Technology, Website

What is a CMS?CMS stands for Content Management System. You have probably heard of WordPress, which holds a commanding lead in Open Source CMS market share, followed by Drupal and Joomla. Essentially, a CMS is software that is designed to simplify the creation and maintenance of websites, so that internal marketing teams in healthcare systems…

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Cure Mistakes Improve Marketing OutcomesCure these four mistakes to improve marketing outcomes. (And other musings from a fellow healthcare marketer.)

December 22, 2014
Healthcare Marketing, Marketing, Marketing Budget, Operations, RFP, ROI

I love blogs like this. The author (me in this case) stands on a pedestal and shouts what is wrong with the world (in this case we are talking about the healthcare marketing world). Of course, the implication is that since I can diagnose the disease I surely must be an expert on the treatment….

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Why Your Hospital Marketing Division Needs a Gap Analysis Now

December 3, 2014
Gap Analysis, Marketing Budget, Marketing Staff, Marketing Strategy

No matter how many new team members you onboard, does it still always seem like you don’t have enough people in your department to get everything done? How do other hospital marketing departments do it all? You know, the ones that seem to be firing on all cylinders, both in traditional and digital.  And how…

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Billboards: Tried and True and Still Good for You

November 26, 2014
Advertising, Billboards, Healthcare Marketing

As the official old-timer of our agency, I will go ahead and play to stereotype and not write about the latest trends in social media or the newest technical innovations to disrupt healthcare marketing. No, I will write about perhaps the oldest medium of all: outdoor advertising, in particular, the billboard. Because billboards still work….

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5 Things to Look for When Hiring a Digital Agency

Advertising, Healthcare Marketing, Outsourcing

It’s not that hard to choose a standout digital marketing agency. First of all, there are very few who specialize in marketing for healthcare systems and hospitals. It’s like picking the love of your life. You want someone with intelligence, passion and integrity. You want someone who will work hard at the relationship and be…

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