Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
BPD today announced the appointment of Loren Kronemeyer as Chief Financial Officer. Mr. Kronemeyer is a finance leader dedicated to helping organizations scale. Prior to joining BPD, he was a Director in the Healthcare Industry Group at Alvarez & Marsal where he spent almost a decade leading finance and accounting teams, developing processes to improve…
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I couldn’t be more honored and excited today to be celebrating 15 years as a BPDerrr. Looking back, it’s not just about the roles within the organization—it’s about the opportunity that BPD has bestowed upon me. So, let’s grab a cup of coffee and a handful of candy, and look back. From the very beginning,…
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We are thrilled to announce our recent accolades at the prestigious Healthcare Advertising Awards. Our hard work, creativity, and dedication have been recognized by the industry, and we are proud to have won the Gold award for our outstanding campaign, “We Show Up” in collaboration with HCA Healthcare. Additionally, our remarkable “Consult-a-Nurse®” campaign has received…
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Brown Parker & DeMarinis Advertising (“BPD”), today announced the appointment of Mindy Adams, as Co-Chief Creative Officer. Ms. Adams is an award-winning creative director with 20 years’ experience in advertising, storytelling, teaching, brand building and content creation. Prior to joining BPD, she led creative teams at 22squared where she spent two decades serving brands such…
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Boca Raton, FLOctober 1, 2022 Brown Parker & DeMarinis Advertising (“BPD”), a full-service marketing services firm that serveshospitals and healthcare systems throughout the United States, announced it is celebrating its20th anniversary. BPD has spent the last two decades delivering cutting-edge marketing solutions to blue chiphospital brands, including the largest for-profit and not-for-profit systems, as well as…
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When those in your field come together to share how they’re creating the healthcare industry’s most innovative media-planning successes, it’s always a smart idea to be there. This is your opportunity. Spend an hour with: Sharon Line Clary, VP Strategic Marketing & Communications, AdventHealthMs. Line Clary is a renowned national leader in healthcare marketing, overseeing…
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During these unprecedented times and the impact on healthcare systems across the country, Brown Parker & DeMarinis Advertising (BPD), in exclusive partnership with Optum, led the execution for what industry leaders are calling “a game-changing precision marketing approach”, specifically for the Central Florida-based healthcare system, AdventHealth. The campaign, whose call to action was to drive…
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For the 5th time, BPD is named a great place to work. Have you ever had a job you just couldn’t wait to jump into every morning? BPDerrrs feel that every day. And this year it’s been certified again: BPD Advertising is a Great Place To Work®. So how does an organization become a great…
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This November, BPD CEO and Chief Strategy Officer, Jason Brown, had the opportunity to co-present at the annual Healthcare Internet Conference (HCIC), which like most events in 2020 went virtual and was referred to #HCIC2020atHome. Jason teamed up with longtime agency client, Sharon Line Clary, Vice President of Strategic Marketing & Communications, AdventHealth, for a…
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It’s official! We are proud to be certified for the fourth year in a row for something we’ve always known to be true: BPD Advertising is a Great Place To Work®. Our mission has always been to create a great place to work FOR ALL. We achieved this even when working remotely, which we fully…
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