Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Our goal isn’t to win awards for our healthcare marketing partners, but when our innovative client work is nationally recognized by our peers, our advertising agency can’t help but feel an extra bit of pride. This year, BPD Advertising is the proud recipient of ten Telly Awards, the world’s largest honor for video and television…
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As Coronavirus (COVID-19) races around the planet, it has already caused fundamental change in industries far beyond healthcare. Schoolrooms across the planet have been shuttered, replaced by virtual classrooms that can be accessed from any student’s computer, tablet or smartphone. With the prospect of theaters and sports arenas being forced to close for months, entertainment enterprises…
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BPD Advertising and HCA Capital Division won Silver in the category of Best Healthcare Content at the 2019 eHealthcare Leadership Awards for No Pregnancy is Perfect. The challenge for this campaign was simple but subtle: How could HCA Capital Division Hospitals begin a conversation with women as soon as they find out they are pregnant…
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For health care marketers, targeted marketing tactics are nothing new. Usually broken down by age brackets, household income or gender, these demographic buckets have historically helped health care organizations reach and bring in the ideal patients for their strategic goals — but with today’s ever-evolving consumer broad marketing efforts aren’t as effective as they once…
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BPD’s CEO & Chief Strategy Officer Jason Brown sits down with Optum to talk about current trends in health system marketing that should be considered in 2020 planning. Learn more about how purpose and precision can help achieve returns on marketing investment beyond expectations. Brown Parker and DeMarins Advertising is a partner organization of the Optum Consumer…
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As digital spaces become busier, provider growth increasingly depends on marketing directly to consumers with personalized messages that inspire them to action. Actual consumer segments are incredibly specific and change across circumstances. Even inspiring brands struggle to personalize content at the right level and miss opportunities to convert valuable customers. Hear how AdventHealth is piloting…
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Inc. magazine revealed that Brown Parker & DeMarinis Advertising (BPD) is No. 2873 on its annual Inc. 5000 list, the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses. Microsoft, Dell, Domino’s Pizza, Pandora,…
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Brown Parker & DeMarinis was honored to recently accept the “Innovation Award” from StackAdapt, whom we partner with on Sponsored Content marketing programs for our clients. As mentioned in the presentation from StackAdapt, “Unlike other verticals which are more straightforward, healthcare advertisers need to navigate regulatory frameworks, address potentially sensitive topics and often operate outside…
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Jessica Schmidt has been promoted to President of Brown Parker & DeMarinis Advertising (BPD), the premier hospital marketing agency in the United States. Schmidt has most recently served as Executive Vice President of the agency, a role where she was responsible for the day-to-day management of the agency’s client services, operations and media teams. “Jessica…
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We’re pleased to share this issue of Spectrum from SHSMD, featuring an article with Sharon Line Clary, Vice President of marketing at Florida Hospital, who explains how its “Someday Starts Today” campaign effectively disrupted the market to successfully reverse a decline in preference and hospital utilization. Through the right mix of channels, Florida Hospital crafted…
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