Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Madison Levine—BPD Summer Intern, 2018 School Attended: For undergrad, I went to Florida State University and I’m currently a grad student at the University of Florida. Year in School: About to start my first year as a Master’s student What will you be doing after your internship? Attending the Professional Master’s in Mass Communications Graduate…
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Brown Parker & DeMarinis Advertising (“BPD”), a full-service advertising agency that represents healthcare systems throughout the United States, today announced the addition of Trish Brawner as Vice President of Client Services. Having most recently served in the role as Assistant Vice President, Creative Services at Cancer Treatment Centers of America (“CTCA”), Ms. Brawner brings over…
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We’re happy to announce that two recent BPD client campaigns were honored in the 2018 Summit International Creative Awards. It’s always an honor for our clients’ work to be recognized, especially in a competition with over 5000 submissions from 26 countries for a diverse group of brands including Samsung, Volkswagen, Toyota, Google and the LPGA….
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We are pleased to announce that Brown Parker & DeMarinis Advertising has once again been certified as a Great Place to Work® by Fortune for 2018. While it’s certainly an honor to achieve that title, what’s more important is the teamwork, collaboration, respect, nurturing and guidance that continues to enable us to earn it. The…
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BPD Advertising is pleased to announce that several campaigns created for our clients have been honored across multiple national healthcare awards shows. Starting off with the National Aster Awards, Florida Hospital’s campaign received Gold in both the Billboard and Magazine categories, while HCA Continental Rocky Mountain Hospital for Children won Gold in the Children’s Service…
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Article originally appeared in The Wall Street Journal on 5/16/2018 and written by John Simmons with illustrations by Otto Steininger. Two thousand six hundred seventeen times a day. That is how often the average person taps, pokes, pinches or swipes their personal phone. It all adds up to about 2 hours and 25 minutes, according to…
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9 Ways to Safeguard Your Healthcare System (and Your Job) When Amazon Disrupts the Healthcare Industry. It doesn’t take an oracle to know that Amazon’s entrance into the healthcare marketplace will be a game changer. Even if the disruption focuses more on the payment-side of healthcare than the delivery of it, the entrance of such…
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If you are like many healthcare marketers, any gains in maximizing your social media strategy have been hard-won in an industry highly sensitized to PHI and personal data security. So, it’s natural to consider pulling back on your Facebook spend when news like the Cambridge Analytica breach happens. Despite the #deletefacebook movement, here are 4…
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The “Sandwich Generation ” has been described as people in their 30s and 40s who are caring for their aging parents as they support their own children. This generation is faced with a broad array of health-related decisions ranging from pediatrics to geriatrics, making them a critical target audience for any hospital marketer to understand….
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The Super Bowl goes far beyond football and Squares bets for us, it’s a national holiday for the industry we love. While others are filling their faces with chips and guac, we’re analyzing every detail of the commercials to see which brands have scored or fumbled. There was a lot to draw inspiration from this year….
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