Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

Q&A With BPD Summer Intern Madison Levine

August 3, 2018
Client Relations, Culture

Madison Levine—BPD Summer Intern, 2018 School Attended: For undergrad, I went to Florida State University and I’m currently a grad student at the University of Florida. Year in School: About to start my first year as a Master’s student What will you be doing after your internship? Attending the Professional Master’s in Mass Communications Graduate…

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Brown Parker & DeMarinis Names Healthcare, Advertising Agency Executive Trish Brawner as New Vice President of Client Services

July 19, 2018
Health System, Healthcare, Marketing

Brown Parker & DeMarinis Advertising (“BPD”), a full-service advertising agency that represents healthcare systems throughout the United States, today announced the addition of Trish Brawner as Vice President of Client Services. Having most recently served in the role as Assistant Vice President, Creative Services at Cancer Treatment Centers of America (“CTCA”), Ms. Brawner brings over…

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BPD Honored at Summit International Creative Awards

June 28, 2018

We’re happy to announce that two recent BPD client campaigns were honored in the 2018 Summit International Creative Awards. It’s always an honor for our clients’ work to be recognized, especially in a competition with over 5000 submissions from 26 countries for a diverse group of brands including Samsung, Volkswagen, Toyota, Google and the LPGA….

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BPD recertified as a Great Place To Work® for 2018!

June 21, 2018

We are pleased to announce that Brown Parker & DeMarinis Advertising has once again been certified as a Great Place to Work® by Fortune for 2018. While it’s certainly an honor to achieve that title, what’s more important is the teamwork, collaboration, respect, nurturing and guidance that continues to enable us to earn it. The…

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BPD Advertising Honored 13 Times at Multiple Award Shows

May 17, 2018
Campaigns, Creative, Healthcare, Marketing

BPD Advertising is pleased to announce that several campaigns created for our clients have been honored across multiple national healthcare awards shows. Starting off with the National Aster Awards, Florida Hospital’s campaign received Gold in both the Billboard and Magazine categories, while HCA Continental Rocky Mountain Hospital for Children won Gold in the Children’s Service…

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What happens when the boss bans smartphones?

May 16, 2018

Article originally appeared in The Wall Street Journal on 5/16/2018 and written by John Simmons with illustrations by Otto Steininger. Two thousand six hundred seventeen times a day. That is how often the average person taps, pokes, pinches or swipes their personal phone. It all adds up to about 2 hours and 25 minutes, according to…

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Ready or not, here comes…Amazon!

April 30, 2018
Health System, Healthcare, Marketing, Operations, Strategy, Trends

9 Ways to Safeguard Your Healthcare System (and Your Job) When Amazon Disrupts the Healthcare Industry. It doesn’t take an oracle to know that Amazon’s entrance into the healthcare marketplace will be a game changer. Even if the disruption focuses more on the payment-side of healthcare than the delivery of it, the entrance of such…

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Should Healthcare Marketers Respond to the #deletefacebook Movement?

March 28, 2018
Digital, Health System, Healthcare, Marketing, Media, Social Media, Trends

If you are like many healthcare marketers, any gains in maximizing your social media strategy have been hard-won in an industry highly sensitized to PHI and personal data security. So, it’s natural to consider pulling back on your Facebook spend when news like the Cambridge Analytica breach happens. Despite the #deletefacebook movement, here are 4…

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Top 4 Insights From the Sandwich Generation for Hospital Marketers

March 9, 2018
Hospital Marketing

The “Sandwich Generation ” has been described as people in their 30s and 40s who are caring for their aging parents as they support their own children. This generation is faced with a broad array of health-related decisions ranging from pediatrics to geriatrics, making them a critical target audience for any hospital marketer to understand….

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Super Bowl Commercials 2018: BPDerrrs Top Picks

February 6, 2018
Advertising, Commercials, Super Bowl

The Super Bowl goes far beyond football and Squares bets for us, it’s a national holiday for the industry we love. While others are filling their faces with chips and guac, we’re analyzing every detail of the commercials to see which brands have scored or fumbled. There was a lot to draw inspiration from this year….

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