Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Facebook made headlines on Thursday after co-founder and CEO, Mark Zuckerberg, announced on his personal page that the platform would undergo significant changes in 2018. The algorithm, which chooses the posts users see, will start to prioritize posts from friends versus that of businesses, brands, and publishers as soon as this week. The move is…
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Taking a tradigital (traditional + digital) approach to marketing has never been more important. Which is why we’re so excited to welcome Haydn Sweterlitsch to Brown Parker & DeMarinis Advertising as Tradigital Creative Director. Formerly Chief Creative Officer at HackerAgency in Seattle, Haydn brings more than 20 years of creative leadership to BPD. Haydn will…
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Many hospitals choose to cut back or eliminate advertising altogether during the holiday season that stretches from Thanksgiving through New Year’s Day. Two of the most common reasons for that decision are the increased number of advertisers, especially in the retail space, and the increase in rates networks charge that time of the year. Although…
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As a Ritz-Carlton executive, Himelstein transformed customer service for one of the world’s most recognizable luxury brands. As a full-service advertising agency, BPD Advertising will leverage that expertise as we continue to represents healthcare systems throughout the United States. An inductee into The American Marketing Association Hall of Fame, Bruce’s work with the Ritz-Carlton was…
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As a full-service advertising agency that represents healthcare systems throughout the United States, Brown Parker & DeMarinis Advertising has offered research to its clients for over a decade. The industry is ripe for disruption, which we are ready to deliver with the addition of David Anastas as Director of Research & Insights. I look forward…
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I truly believe healthcare systems should be the most beloved brands in the world. Not only that, but their advertising campaigns should be on par with Nike, Coke and Apple. Sounds crazy? Perhaps. But think about it: what industry serves a higher Purpose than healthcare? Does Coke save lives? Does Nike bring life into the…
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Should employees come before clients? I struggled with this question for years as the CEO of Brown Parker & DeMarinis Advertising. I couldn’t imagine putting anyone or anything above the client. But along the way I realized, thanks to inspiration from Mr. Branson and others, that great customer service was only possible by putting the…
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As digital marketers, we need to be continually monitoring performance and adjusting our strategies to match. So when BuzzSumo studied more than 100 million headlines to find those that performed best on Facebook, you can be sure we were paying attention. The results will likely be surprising to some. So let’s unpack the findings and…
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Is purpose-driven marketing more effective than traditional hospital promotions? How do you allocate your media budget to maximize your ROI? And why is accountability becoming increasingly important in relationships between hospital marketing departments and their agency partners? Jason Brown, CEO and Chief Strategy Officer, sits down with Hospital Marketing National to discuss current industry trends…
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A mere 44 miles from the glitz and glamour of Palm Beach, residents of the Glades area live within some of the worst poverty and highest unemployment rates in the country. On Friday, October 6, Brown Parker & DeMarinis Advertising (BPD) will close shop to host a 15-hour marketing and branding marathon benefitting The Glades…
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