Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation. You confirm with finance that the numbers are accurate and…
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In June 2017, BPD Advertising commissioned a national study of 1,000 women to identify the types of health information women are seeking and their approach to obtaining that information. Our proprietary research insights can help you better understand how these decision makers consume healthcare content as well as the types of content healthcare marketers should…
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With 58 million Hispanics living in the United States, Latinos now make up almost 18% of the total U.S. population.1 Hispanic buying power increased to $1.5 trillion in 2015–an increase of 50% in just five years.2 In fact, if it were a standalone country, the U.S. Hispanic market buying power would make it one of…
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Everyone has a picture of the “perfect mom” in their mind. Some draw from mothers they know personally, and some utilize famous moms from television to exemplify the demographic profile and characteristics they believe a mother possesses. For some of us, she is Clair Huxtable, of The Cosby Show. Mrs. Huxtable was a highly-educated professional…
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Each generation has their own set of unique experiences and expectations that impact their values and lifestyle. Factoring in these different characteristics, behaviors and mindsets can provide you with a solid foundation to build long-term, trusting relationships with your target audiences. This is the last in a series of articles that will outline how you…
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The practice of Generational Marketing is an approach that utilizes generational segmentation to shape marketing tactics and messaging accordingly. It continues to grow in its use throughout the health care industry. Generational Marketing allows you to understand your target audiences and can be a difference maker between you and your competition. This is the second…
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Generational marketing isn’t a fad. It’s here to stay. In fact, more and more health systems are utilizing the data within their Customer Relationship Management (CRM) system to better target their prospective customers, purchase media and shape messaging. Chuck Underwood, in his book The Generational Imperative, states “Generational considerations must now be a permanent ‘filter’…
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Healthcare as an industry has been slow to the table in harnessing the power of digital marketing. Oftentimes, health systems rush to have a presence in all channels to meet the organization’s needs without ensuring a comprehensive digital strategy is in place with the key elements of listening, measurement and customer-centric content creation. Having a…
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The healthcare industry continues to flood the marketplace with messages of shorter ER wait times, technological advances, advanced treatments and new access points. While some of these approaches are still effective today, healthcare marketers may be missing a major opportunity to dramatically improve the bottom-line results of their organization if they don’t practice Purpose-Driven Marketing….
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In the fourth episode of Hi! BPD Healthcare Insights, two undeniably funny and fun-loving BPDerrrs, Studio Art Director Angela Muñoz and Senior Project Manager Kaylee McInnis, explain how having fun in and out of the workplace creates a healthy, productive company culture. As a healthcare marketing agency working with hospitals and health systems, our lives…
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