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Meet a BPDerrr: Jeff Goldman, Associate Creative Director

September 19, 2016
Jeff Goldman

Welcome to an ongoing series profiling the people of BPD. BPDerrrs are a special breed, not only making our company a great place to work but providing unique value to our clients. In this post, we interview Jeff Goldman, a talented member of our creative department who once co-owned an ad agency in Texas. He…

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Snap to It! Three reasons Snapchat may be a worthwhile opportunity for healthcare marketers.

August 5, 2016
snapchat, Social Media

Whether you love it, hate it or know nothing about it, Snapchat is the place to be for marketers across all industries. With its popularity increasing in 2016, there are three key reasons healthcare marketers should consider leveraging the disappearing photo and video sharing app in their marketing mix:     1. Millennial women are already…

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Hi! Episode 2: When Do Healthcare Marketers Need to Hire an Ad Agency?

Advertising Agency, Marketing Agency

In the second episode of Hi! BPD Healthcare Insights, Senior Account Managers Kara Hoffner and Lindsay Zackon have a fun and illuminating discussion about the benefits of working with an advertising/marketing agency. Face it, if you’re a healthcare marketer, you have many balls in the air and a whole lot of stakeholders to please. Working…

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The debut of Hi! BPD Healthcare Insights: Internal Brand Ambassadors

Brand Ambassadors, Culture

Hi! stands for “Healthcare Insights” and is a new video series presenting a sampling of wisdom, knowledge, advice and inspiration from Brown, Parker & DeMarinis Advertising’s most sought-out and recognized healthcare marketing experts. In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the…

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6 Actionable Tips to Improve Facebook Post Performance

May 27, 2016
Digital Marketing, Social Media

With 1.09 billion daily active users on average (as of March 2016), Facebook is a valuable website for hospital marketers wanting to create meaningful connections with current and potential patients. To be successful on the platform, you have to be tactical about how you set up content and posts to cut through the clutter of…

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BPDerrrs Share Momisms for Mother’s Day

April 6, 2016

With Mother’s Day approaching, we asked BPDerrrs to share some of their mom’s most memorable advice. Their responses ran the spectrum, from funny to moving. We share these as our tribute to our moms and their role in our successes – as individuals and as BPDerrrs. Don’t Mess With Mom They Get It From Their…

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Be For Each Other

March 31, 2016

Since BPD specializes in healthcare marketing, our company-organized activities outside of work often involve health and fitness. We’re currently competing in a FitBit challenge as people prepare for another company activity, the annual Mercedes Benz Corporate 5K. It reminds me of something that happened during last year’s 5K − a story illustrating a crucial BPD…

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Podcasts: Content Marketing for Your Ears

March 23, 2016
Content Marketing, Digital Marketing, Radio

Podcasting has been around for more than a decade, but has entered a renaissance thanks to the popularity of such podcasts as Serial, This American Life (which spawned Serial), TEDTalks, Stuff You Should Know and many others. As marketers fight to get in front of their target audience’s eyes, there exists a great opportunity to…

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Healthcare Marketers’ Secret Asset: Me

March 2, 2016
Creative, Design, Healthcare Marketing

Yes, me, and others like me – the people behind the scenes at our agency (or within a client’s in-house creative department) who create the actual work that the public sees. The reason I use the word “secret” is that many clients have never met me. I don’t show up at their offices and give…

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Will Wearables Catch on in Healthcare?

February 17, 2016
Healthcare, Marketing Trends, Technology

Wearable technology, or “wearables,” have become popular among consumers who track their fitness with devices such as Fitbit. The Apple Watch brings the game to a whole new level with its potential to collect patients’ medical data to share with physicians (HealthKit) and, even, with clinical trials (ResearchKit). But will wearables catch on enough to…

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