Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Welcome to an ongoing series profiling the people of BPD. BPDerrrs are a special breed, not only making our company a great place to work but providing unique value to our clients. In this post, we interview Jeff Goldman, a talented member of our creative department who once co-owned an ad agency in Texas. He…
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Whether you love it, hate it or know nothing about it, Snapchat is the place to be for marketers across all industries. With its popularity increasing in 2016, there are three key reasons healthcare marketers should consider leveraging the disappearing photo and video sharing app in their marketing mix: 1. Millennial women are already…
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In the second episode of Hi! BPD Healthcare Insights, Senior Account Managers Kara Hoffner and Lindsay Zackon have a fun and illuminating discussion about the benefits of working with an advertising/marketing agency. Face it, if you’re a healthcare marketer, you have many balls in the air and a whole lot of stakeholders to please. Working…
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Hi! stands for “Healthcare Insights” and is a new video series presenting a sampling of wisdom, knowledge, advice and inspiration from Brown, Parker & DeMarinis Advertising’s most sought-out and recognized healthcare marketing experts. In the first episode of Hi! BPD Healthcare Insights, Chief Strategy Officer Jason Brown and Senior Account Manager Pam Powers discuss the…
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With 1.09 billion daily active users on average (as of March 2016), Facebook is a valuable website for hospital marketers wanting to create meaningful connections with current and potential patients. To be successful on the platform, you have to be tactical about how you set up content and posts to cut through the clutter of…
Read MoreWith Mother’s Day approaching, we asked BPDerrrs to share some of their mom’s most memorable advice. Their responses ran the spectrum, from funny to moving. We share these as our tribute to our moms and their role in our successes – as individuals and as BPDerrrs. Don’t Mess With Mom They Get It From Their…
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Since BPD specializes in healthcare marketing, our company-organized activities outside of work often involve health and fitness. We’re currently competing in a FitBit challenge as people prepare for another company activity, the annual Mercedes Benz Corporate 5K. It reminds me of something that happened during last year’s 5K − a story illustrating a crucial BPD…
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Podcasting has been around for more than a decade, but has entered a renaissance thanks to the popularity of such podcasts as Serial, This American Life (which spawned Serial), TEDTalks, Stuff You Should Know and many others. As marketers fight to get in front of their target audience’s eyes, there exists a great opportunity to…
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Yes, me, and others like me – the people behind the scenes at our agency (or within a client’s in-house creative department) who create the actual work that the public sees. The reason I use the word “secret” is that many clients have never met me. I don’t show up at their offices and give…
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Wearable technology, or “wearables,” have become popular among consumers who track their fitness with devices such as Fitbit. The Apple Watch brings the game to a whole new level with its potential to collect patients’ medical data to share with physicians (HealthKit) and, even, with clinical trials (ResearchKit). But will wearables catch on enough to…
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