Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more

BPD Debuts Revamped Brand Identity

February 1, 2016
Culture, Design, Rebranding

Brown Parker & DeMarinis has rolled out a new brand identity featuring a modern, stylish update to the logo we’ve used since our founding in 2002. Why the update? BPD is undergoing an exciting phase of growth with a new headquarters, additional talent and more, fully integrated services. Consequently, we wanted a brand identity that…

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Corporate Responsibility: How To Make Social Sense

January 13, 2016
Culture, Marketing Trends, Social Responsibility

If your company were given the chance to forgo $2 billion in sales to do the right thing, would it?  Most wouldn’t.  CVS did exactly this by ending the sale of cigarettes and tobacco products at its more than 7,600 stores nationwide last year.  Considering they are the largest pharmacy healthcare provider in the U.S….

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New Year, Same Old Headline!

December 17, 2015
Marketing Trends, New Year

I still remember the first time I saw it… It was 2002 (ish) and I was working for a start-up health website that was just starting to dabble in email campaigns and newsletters. One of my editors submitted an email for editing with the subject “New Year, New You” to promote our latest offering: an…

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YouTube TrueView: a Healthcare Marketer’s Knockout Punch Against the Competition?

December 14, 2015
Digital Marketing, Marketing Strategy

YouTube is making the holiday season even brighter, much to the delight of retailers everywhere. New features will ensure a little less re-gifting this season, but also provide ample opportunity for healthcare marketers to knock out the competition with early adoption. Already, TrueView provides an opportunity for marketers to be more efficient with ad placement. The…

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Snickers’ Fully Integrated, Insight-Driven Marketing Goldmine Teaches Healthcare Marketing a Lesson.

October 29, 2015
Brand Messaging, Converged Media

What can hospital marketers learn from a 250-calorie, chocolate treat? Namely, that Snickers has integrated, insight-driven marketing so firmly grasped it is a mistake for us not to take note. That’s right, Snickers has for the past five years, proven the importance of having a genuine, simple consumer insight lead their marketing and advertising communications….

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Marketing Your Latest Healthcare Award

October 9, 2015
Healthcare Marketing, Marketing Strategy

Your hospital just won another award! Nice job! Isn’t this something that everyone in your market needs to know? Yes, definitely! And, possibly, no. DEFINITELY: When you’ve been recognized for excellence, internal stakeholders and potential patients need to know about it. AND, POSSIBLY, NO: While medical excellence is understood and appreciated by everyone, not every…

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Three typography mistakes to avoid for effective healthcare marketing

October 1, 2015
Creative, Design, Healthcare Marketing

Typography influences perception and persuasion, so avoid these three mistakes. Message, content and visuals aren’t the only factors by which healthcare marketers should judge their marketing materials. Typography is critically important, too, as it plays a big role in influencing perception and persuasion. In fact, it is just as effective as color in influencing mood…

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Practice A+ness as a Way of Life

September 25, 2015
Culture, Quality, Teamwork

100%.  It’s the most you can contribute.  What motivates you to give something your all?  Compensation?  Recognition?  At BPD, we strive to give 100% to each endeavor because excellence and inspiration foster professional and personal growth.  That’s why BPD’s third Basic is “Practice A+ness as a way of life.”  Aristotle said, “We are what we…

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Surprise and Delight Campaigns – 5 Reasons Healthcare Marketers Should Take Note

September 17, 2015
Healthcare Marketing, Marketing Strategy

Surprise and Delight is a marketing strategy in which companies select an individual or group to receive a surprise gift or experience.  According to Harvard Business Review, this campaign strategy is a No. 1 favorite amongst marketers for a plethora of reasons, but the evidence is in the massive range of marketers embracing the strategy….

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Why Emotional Intelligence is Crucial in Healthcare

September 10, 2015
EQ, Healthcare Marketing

I’m a big advocate for emotional intelligence, as you can see from my post in July. Emotional intelligence can bring many benefits to an individual as well as an entire organization. Working at a marketing agency that specializes in healthcare marketing, I am really intrigued by how powerful and necessary emotional intelligence is in the…

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