Announcement: BPD Finalizes Acquisition of Revive: Premier Firms in Healthcare Marketing and Communications Join Together, Creating a Powerful Bench of Integrated Expertise and Services for Healthcare Organizations. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Brown Parker & DeMarinis has rolled out a new brand identity featuring a modern, stylish update to the logo we’ve used since our founding in 2002. Why the update? BPD is undergoing an exciting phase of growth with a new headquarters, additional talent and more, fully integrated services. Consequently, we wanted a brand identity that…
Read More
If your company were given the chance to forgo $2 billion in sales to do the right thing, would it? Most wouldn’t. CVS did exactly this by ending the sale of cigarettes and tobacco products at its more than 7,600 stores nationwide last year. Considering they are the largest pharmacy healthcare provider in the U.S….
Read More
I still remember the first time I saw it… It was 2002 (ish) and I was working for a start-up health website that was just starting to dabble in email campaigns and newsletters. One of my editors submitted an email for editing with the subject “New Year, New You” to promote our latest offering: an…
Read More
YouTube is making the holiday season even brighter, much to the delight of retailers everywhere. New features will ensure a little less re-gifting this season, but also provide ample opportunity for healthcare marketers to knock out the competition with early adoption. Already, TrueView provides an opportunity for marketers to be more efficient with ad placement. The…
Read More
What can hospital marketers learn from a 250-calorie, chocolate treat? Namely, that Snickers has integrated, insight-driven marketing so firmly grasped it is a mistake for us not to take note. That’s right, Snickers has for the past five years, proven the importance of having a genuine, simple consumer insight lead their marketing and advertising communications….
Read More
Your hospital just won another award! Nice job! Isn’t this something that everyone in your market needs to know? Yes, definitely! And, possibly, no. DEFINITELY: When you’ve been recognized for excellence, internal stakeholders and potential patients need to know about it. AND, POSSIBLY, NO: While medical excellence is understood and appreciated by everyone, not every…
Read More
Typography influences perception and persuasion, so avoid these three mistakes. Message, content and visuals aren’t the only factors by which healthcare marketers should judge their marketing materials. Typography is critically important, too, as it plays a big role in influencing perception and persuasion. In fact, it is just as effective as color in influencing mood…
Read More
100%. It’s the most you can contribute. What motivates you to give something your all? Compensation? Recognition? At BPD, we strive to give 100% to each endeavor because excellence and inspiration foster professional and personal growth. That’s why BPD’s third Basic is “Practice A+ness as a way of life.” Aristotle said, “We are what we…
Read More
Surprise and Delight is a marketing strategy in which companies select an individual or group to receive a surprise gift or experience. According to Harvard Business Review, this campaign strategy is a No. 1 favorite amongst marketers for a plethora of reasons, but the evidence is in the massive range of marketers embracing the strategy….
Read More
I’m a big advocate for emotional intelligence, as you can see from my post in July. Emotional intelligence can bring many benefits to an individual as well as an entire organization. Working at a marketing agency that specializes in healthcare marketing, I am really intrigued by how powerful and necessary emotional intelligence is in the…
Read More