Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Madison Levine—BPD Summer Intern, 2018 School Attended: For undergrad, I went to Florida State University and I’m currently a grad student at the University of Florida. Year in School: About to start my first year as a Master’s student What will you be doing after your internship? Attending the Professional Master’s in Mass Communications Graduate…Read More
As a Ritz-Carlton executive, Himelstein transformed customer service for one of the world’s most recognizable luxury brands. As a full-service advertising agency, BPD Advertising will leverage that expertise as we continue to represents healthcare systems throughout the United States. An inductee into The American Marketing Association Hall of Fame, Bruce’s work with the Ritz-Carlton was…Read More
Ralph Waldo Emerson said, “If you want to be great and successful, choose people who are great and successful and walk side by side with them.” BPD’s most important asset is our relationships. We believe in aligning ourselves with the best. Once we establish the right partnerships, we make them our number one priority; after…Read More
Dear (Potential) Clients: When I spoke recently with a friend who is single, I couldn’t help but feel relieved that I’m happily married and not having to navigate the dating world. But then it occurred to me: Working with new hospital clients is a lot like dating – with all the excitement and questions that…Read More