Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Don’t worry, this is not Confessions of a Teenage Fan Girl circa 1989. But, the most fascinating Star Trek character for me was always Deanna Troi. For non-Trekkies out there, Troi was an empath – literally able to feel what the people around her were feeling. With very little information and even less guidance, Troi…Read More
The term “audit” evokes a lot of images and emotions – none of them good. But despite its name, a Content Audit may be the healthiest thing you can do for your healthcare digital strategy. Here are the basics on what goes into a Content Audit, what you should expect to get out of it…Read More
It is well-understood these days that hospitals and other healthcare organizations need to maintain a blog. It’s a great way to reach potential patients, referring physicians and your own staff. Whether you are launching your organization’s blog yourself or just being asked to contribute one article, here are four tips to get you started. Forget…Read More