Announcement: BPD names Anne DiNapoli Block as Managing Director, Data Solutions & Analytics. Learn more

Unveiling ‘The Art of Human Understanding’: Capturing the Impact of Personalizing Healthcare with NRC Health

September 28, 2023
Creative, Marketing Strategy

By Anna Chappell As a Creative Director at BPD, my journey in the world of creative and strategic advertising has led me to collaborate with remarkable clients and help bring their brands and products to life. Recently, we had the privilege to work with NRC Health on a project that not only sparked our creative…

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BPD Honored at Summit International Creative Awards

June 28, 2018
Creative

We’re happy to announce that two recent BPD client campaigns were honored in the 2018 Summit International Creative Awards. It’s always an honor for our clients’ work to be recognized, especially in a competition with over 5000 submissions from 26 countries for a diverse group of brands including Samsung, Volkswagen, Toyota, Google and the LPGA….

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BPD Advertising Honored 13 Times at Multiple Award Shows

May 17, 2018
Campaigns, Creative, Healthcare, Marketing

BPD Advertising is pleased to announce that several campaigns created for our clients have been honored across multiple national healthcare awards shows. Starting off with the National Aster Awards, Florida Hospital’s campaign received Gold in both the Billboard and Magazine categories, while HCA Continental Rocky Mountain Hospital for Children won Gold in the Children’s Service…

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Healthcare Marketers’ Secret Asset: Me

March 2, 2016
Creative, Design, Healthcare Marketing

Yes, me, and others like me – the people behind the scenes at our agency (or within a client’s in-house creative department) who create the actual work that the public sees. The reason I use the word “secret” is that many clients have never met me. I don’t show up at their offices and give…

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Three typography mistakes to avoid for effective healthcare marketing

October 1, 2015
Creative, Design, Healthcare Marketing

Typography influences perception and persuasion, so avoid these three mistakes. Message, content and visuals aren’t the only factors by which healthcare marketers should judge their marketing materials. Typography is critically important, too, as it plays a big role in influencing perception and persuasion. In fact, it is just as effective as color in influencing mood…

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