Announcement: BPD names Anne DiNapoli Block as Managing Director, Data Solutions & Analytics. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
You can never underestimate the importance of the discovery phase of a project, in which we determine a client’s needs, goals, strategic imperatives and desired outcomes. In my attempt to put together a Top 10 Reasons list of why this phase is so crucial when beginning a project, it all boiled down to the two…
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