Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
The “Sandwich Generation ” has been described as people in their 30s and 40s who are caring for their aging parents as they support their own children. This generation is faced with a broad array of health-related decisions ranging from pediatrics to geriatrics, making them a critical target audience for any hospital marketer to understand….Read More
There’s been a lot of talk about storytelling these days. Why? Because storytelling is possibly the most effective tool hospital marketers can wield. The good news is you’re likely already using it to some extent. In this first installment, I’ll cover how to tell the stories of the people on the front lines: the patients,…Read More
So many of Hospital Marketing teams’ strategic planning discussions revolve around activities that only focus on getting patients in the doors of the hospital. Of course, this is extremely important–patient volumes keep those doors open. But what happens once they are in the door? Are you just as focused and intentional with your communication strategy…Read More