Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
If you are like many healthcare marketers, any gains in maximizing your social media strategy have been hard-won in an industry highly sensitized to PHI and personal data security. So, it’s natural to consider pulling back on your Facebook spend when news like the Cambridge Analytica breach happens. Despite the #deletefacebook movement, here are 4…Read More
Facebook made headlines on Thursday after co-founder and CEO, Mark Zuckerberg, announced on his personal page that the platform would undergo significant changes in 2018. The algorithm, which chooses the posts users see, will start to prioritize posts from friends versus that of businesses, brands, and publishers as soon as this week. The move is…Read More
As digital marketers, we need to be continually monitoring performance and adjusting our strategies to match. So when BuzzSumo studied more than 100 million headlines to find those that performed best on Facebook, you can be sure we were paying attention. The results will likely be surprising to some. So let’s unpack the findings and…Read More
Healthcare as an industry has been slow to the table in harnessing the power of digital marketing. Oftentimes, health systems rush to have a presence in all channels to meet the organization’s needs without ensuring a comprehensive digital strategy is in place with the key elements of listening, measurement and customer-centric content creation. Having a…Read More
Whether you love it, hate it or know nothing about it, Snapchat is the place to be for marketers across all industries. With its popularity increasing in 2016, there are three key reasons healthcare marketers should consider leveraging the disappearing photo and video sharing app in their marketing mix: 1. Millennial women are already…Read More
With 1.09 billion daily active users on average (as of March 2016), Facebook is a valuable website for hospital marketers wanting to create meaningful connections with current and potential patients. To be successful on the platform, you have to be tactical about how you set up content and posts to cut through the clutter of…Read More
Chiara Ferragni was recently named to Forbes’ 30 under 30 list. She’s on track to take in $8 million in revenues this year alone. Chiara is the creator of The Blonde Salad, which started as a fashion blog but has become so much more. Along with other prominent bloggers, Chiara is part of a fashion…Read More