Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
If your company were given the chance to forgo $2 billion in sales to do the right thing, would it? Most wouldn’t. CVS did exactly this by ending the sale of cigarettes and tobacco products at its more than 7,600 stores nationwide last year. Considering they are the largest pharmacy healthcare provider in the U.S….Read More
An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.