Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
Is purpose-driven marketing more effective than traditional hospital promotions? How do you allocate your media budget to maximize your ROI? And why is accountability becoming increasingly important in relationships between hospital marketing departments and their agency partners? Jason Brown, CEO and Chief Strategy Officer, sits down with Hospital Marketing National to discuss current industry trends…Read More
An insightful healthcare marketing blog about life, work, projects and clients at BPD Advertising.