Announcement: BPD names Anne DiNapoli Block as Managing Director, Data Solutions & Analytics. Learn more
Bookmark this page. Here you’ll regularly find new healthcare marketing insights, advice and commentary from the bpd team. We explore a wide range of topics covering hospital advertising, digital strategy, healthcare marketing trends, media planning, creative development, consumer psychology, brand storytelling and much more.
9 Ways to Safeguard Your Healthcare System (and Your Job) When Amazon Disrupts the Healthcare Industry. It doesn’t take an oracle to know that Amazon’s entrance into the healthcare marketplace will be a game changer. Even if the disruption focuses more on the payment-side of healthcare than the delivery of it, the entrance of such…
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Facebook made headlines on Thursday after co-founder and CEO, Mark Zuckerberg, announced on his personal page that the platform would undergo significant changes in 2018. The algorithm, which chooses the posts users see, will start to prioritize posts from friends versus that of businesses, brands, and publishers as soon as this week. The move is…
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As a Ritz-Carlton executive, Himelstein transformed customer service for one of the world’s most recognizable luxury brands. As a full-service advertising agency, BPD Advertising will leverage that expertise as we continue to represents healthcare systems throughout the United States. An inductee into The American Marketing Association Hall of Fame, Bruce’s work with the Ritz-Carlton was…
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We all have been there. We are asked by the CEO to present the latest marketing campaign to the C-suite where the goal is to “keep them in the loop” and to “show how the marketing investment is working.” You spend weeks fine-tuning the presentation. You confirm with finance that the numbers are accurate and…
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In June 2017, BPD Advertising commissioned a national study of 1,000 women to identify the types of health information women are seeking and their approach to obtaining that information. Our proprietary research insights can help you better understand how these decision makers consume healthcare content as well as the types of content healthcare marketers should…
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We all know there are differences in service and quality levels between different medical institutions in a given market and even within the same healthcare system. Some of us have US News and World Report rankings, some of us are certified by the Joint Commission, others are Magnet recognized – the list goes on and…
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